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09 October 2025

Genesee Brewing to see “no immediate changes” in FIFCO sale to Heineken

USA | The long-term future of Genesee Brewing is uncertain as its parent company FIFCO is being sold to Heineken for USD 3.2 billion. FIFCO announced on 22 September that it has agreed to sell its beverage, food, and retail businesses in Central America and Mexico. But the deal expressly leaves out FIFCO USA, based in Rochester, New York.

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