A spirit in a pouch: Tilray launches Mountain Shot
USA | Cannabis-to-alcohol firm Tilray has been “extremely encouraged” by initial orders of its innovation, called Mountain Shot, from its Breckenridge Distillery. The first time I heard of Mountain Shot, a brand which is described as an “occasion-centric bourbon and malt-based shot with its own unique packaging”, was on the website Craft Business Daily on 21 August. It has already been rolled out to select US markets.
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