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26 June 2025

Book review: The Firkin Saga by David Bruce

The Prince of Ales | The Brewers Association’s Craft Brewers Conference and BrewExpo was a different animal in 1998 compared to the giant show it is now. Held in Atlanta, Georgia, in the April of that year, it was like a family affair, though it drew a crowd. The mood was exuberant as this was the time when many communities in the US got their first brewpub. The count of brewpubs from 1996 to 1998 had just jumped from under 700 to 1000. Those who attended the Atlanta conference might remember that the keynote speaker was David Bruce, a Brit, nicknamed the Prince of Ales, who hopped on to the stage in a frog costume.

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Craft Brewers Conference & BrewExpo America
Date 20 Apr 2026 - 22 Apr 2026
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