American whiskey growth stalls in US: Brown Forman cuts costs

USA | It is not just Scottish whisky that has lost sales in 2024: Demand for American whiskey in the US has softened too. After growing steadily between 2010 and 2022, whiskey volume sales fell by 1 percent in 2023 to 31 million 9-litre cases. In 2024, the decline could have been more pronounced.

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