Diageo puts Cîroc Vodka on the block

USA | British spirits firm Diageo is allegedly seeking a buyer for Cîroc Vodka, the brand formerly co-owned by the now disgraced music mogul Sean “Diddy” Combs. According to Bloomberg, on 19 December, Diageo is currently sussing out if there is any interest from beverage companies and buyout firms. Bloomberg added that the considerations “may not lead to a transaction”.

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