19 June 2024

After Suntory, will Boston Beer do a deal with a cannabis firm?

USA | Boston Beer cannot stop making headlines. A few days after the leak of supposed deal talks between Boston Beer and Japan’s Suntory, The Wall Street Journal had another scoop. It reported on 4 June, that Chairman Jim Koch had received a letter from the CEO of the Canadian cannabis firm Green Thumb Industries on 2 June, proposing a merger.

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