Yuengling moves ahead with plans for a beer hotel in Florida

USA | Beer hotels have become the new must-have. Yuengling, America’s oldest brewery and largest craft brewer, is moving forward with plans for a beer-themed hotel and tourist attraction in Tampa, Florida.

According to local media, the project calls for 200-room hotel, a microbrewery, a beer garden, a tasting room and restaurant, a Yuengling museum plus conference facilities. The hotel will be located next door to the brewery in Tampa, which Yuengling bought from brewer Stroh in 1999.

Yuengling, which was established in Pottsville, Pennsylvania, in 1829, will continue discussions at a rezoning hearing, scheduled for 12 September 2019.

Celebrating its 190th anniversary this year, Yuengling is run by the sixth generation: sisters Jen, Wendy, Debbie and Sheryl, together with their father Dick Yuengling, 76.

Sold in 22, mostly eastern US states, production is supported by the two breweries in Pottsville and Tampa. When Dick Yuengling took over from his father in 1985, the company was producing 160,000 hl beer. Earlier this decade, Yuengling’s annual output peaked at 3.3 million hl, but has since dropped to an estimated 2.5 million hl.