World drinks market growing by 3% per year
In the past five ears, worldwide consumption of drinks has risen annually by 3% to 201 litres per person in 1998, according to a most recent study from Zenith World Drinks Service International, Bath/UK.
North America is leading with a commercial beverage consumption of 671 l ahead of West Europe with 601 l. Latin America and East Europe reach less than half of this level, and Africa, the Middle East and the Asia Pacific region less than a quarter. However, Asia Pacific has a share of 31.5% of total volume, compared with 20% for West Europe and 17% for North America.
Hot drinks remain the most popular group of beverages with a 40% share, followed by soft drinks (30%), then alcohol and milk drinks (around 15% each)..
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