Cade spoke ...
AmBev has signed an agreement with the Justice Ministry’s anti-trust council, Cade, which specifies the criteria under which the merger between of Brazil’s two major brewing companies can finally receive the official nod of consent. The agreement says that AmBev must sell off the Bavaria brand, share its distribution network, and sell five plants spread over five regions of the country which have a total production capacity of about 7 million hl. All these assets must be sold to a company with less than 5% market share in the domestic beer segment. The whole pro-cess is supposed to be completed within eight months. Bavaria has a market share of presently 4.7% which values the brand at an estimated R$400 million (US$223 million)..
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