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14 May 2001

Tequila olé

For those desiring a little extra Tequila to tickle their taste buds, Anheuser-Busch has rolled out Tequiza Extra, a beer which does not have added lime or the sweetness characteristic of its sister product, Tequiza, which was rolled out in February 1999.
Tequiza Extra contains 5.6% alc./vol. and 147 calories per 12-ounce serving. It is available in six- and 12-packs of clear, 12-ounce import style bottles that feature a twist-off cap. The brand is supported by English and Spanish language radio and print advertising.
Twang Inc., San Antonio, has teamed up with Anheuser-Busch to incorporate Tequiza-Twang, a lemon-lime flavoured salt, into its national rollout of Tequiza Extra. As the slogan goes: 1. Lick the salt, 2. Drink the beer.29 to US$1.79 per bottle (1.4-oz. bottle)./vol..

Twang is sold mainly in Texas and several neighbouring states in convenience stores and liquor stores for US$1.
Anheuser-Busch has also launched a lemon-flavoured alcoholic beverage, Doc Otis Hard Lemon (5% alc.), to cash in on the popularity of this category in the US which grew 200% in 1999. To the rest of the world, flavoured alcoholic beverages are known as either "alcopops" or "alcoholic lemonades" which have been around since the early 1990s. Brands which have risen to fame internationally are Hooch’s (UK), Sub Zero and Two Dogs (both Australia).

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