Sex sells
According to research published by the independent Center for Media and Public Affairs, Washington DC, Americans have developed an appetite for raunchy sitcoms. Not just "yuf" series like Will & Grace, Just Shoot Me or Ally McBeal are hotting up evening prime time viewing, 70% of all sitcoms between 7pm and 9pm deal with IT one way or another. Alas, it’s mostly talk and no action.
The reason why TV stations across the nation - and we are not referring to cable or pay TV where a glimpse of stocking, ahem, is a frequent event - are risking a run-in with the Moral Majority is, you guessed right, marketing. TV stations are trying to lure the most desired target group of all, Single Men, back to the screen.
Miller Brewing Co. It’s called "Eye Rub" and no, the title is not a euphemism.
Select offer and read on
6 print issues