Girl from Ipanema
Perhaps they should have remembered the song "The Girl from Ipanema" in which a haughty Brazilian Girl walks by and does not even take notice of the Bossa Nova-ing bloke. Let’s hope the same fate does not befall the Canadian brewer Molson, who is reported to be buying the Bavaria beer brand and five plants from market leader AmBev. The divestiture of the Bavaria brand and five plants was the condition made by the Brazilian competition watchdog, CADE, in spring this year for the approval of the merger between brewers Antarctica and Brahma. The deal being performance-driven, Molson will pay an initial US$ 98 million for the Bavaria brand plus access to AmBev’ distribution network. The balance of sale is triggered by increased market share over the next five years.5 %.5 % per year..
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