Higher output expected
Mexico anticipates a 5.2 % increase in beer output, together with higher exports in 2000. Due to positive trends in the sector, experts forecast good sales opportunities for suppliers of brewery equipment. The United States has a dominant role in the Mexican beer market in terms of exports and imports. According to the experts, the increase in beer output in 1999 was driven by exports with a plus of 17 %. Mexican beer is becoming more popular all the time, in particular in the United States. 86 % of the industry’s total exports of US$ 721m in 1999 went to Mexico’s northern neighbour. Sales opportunities for the well-known Corona and Sol brands are good in the US. By comparison, Germany imported US$ 2.5m worth of Mexican beer in 1999.6 % in 1999. Along with exports, beer imports rose also.
Select offer and read on
6 print issues