Designed to give you wings ...
... is the marketing slogan of one of Austria’s best known international brands, the energy drink Red Bull. Apparently, beverage giants Anheuser-Busch and the Coca-Cola Co. have felt the winged effect too because in November A-B launched its own energy drink 180 in Los Angeles and Las Vegas. There are plans to introduce it in 30 major US cities in January. The "orange citrus blast" 180 will be marketed to night clubs, restaurants and stores where the slim 8.2 ounce can is expected to sell for US$2 (stores) and US$4 to US$6 (restaurants, night clubs). Also in November, the Coca-Cola Co. launched KMX, while Pepsi’s recent acquisition, the quirky SoBe beverage company has a new product, the Adrenaline Rush, in the pipeline..
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