Beer consumption levels off
Beer consumption in Argentina has remained constant for years at 12.5 million hl. A small increase of 1 % was registered in 2000. Market experts predict that per-capita consumption will rise from a current 34 l to 45 l per head in the next six years.
Brewing groups are in addition going for diversification. Quilmes Industrial, the market leader, has a 70 % market share in beer, 28 % in soft drinks, 24 % in table water. Quilmes has acquired Baesa, the most important Pepsi-Cola bottler in the country. CCU of Chile has a 12 % market share in beer in Argentina and is expanding activities in wine growing. Casa Isenbeck, part of the Warsteiner Group, had a market share of 7 % in 2000 and has invested US$15 million to up filling capacities by 25 %..
Select offer and read on
6 print issues