August A. Busch IV honoured as International Advertiser of the Year
In June, August A. Busch IV, was honoured as the "Advertiser of the Year" at the 48th annual International Advertising Festival in Cannes, France. The International Advertising Festival - Cannes Lions - is to marketing professionals and admen what the Cannes Film Festival is to members of the fantasy industry. Despite the usual bickering and sneering (presumably by those who could not take home any of the coveted Kings of the Savannah) that there are campaigns which appeal to the jury and others which appeal to the consumer, the award is considered the most prestigious international honour in the advertising industry.
Over the past few years, Busch has become quite a regular face at Cannes.
Busch is the second representative of breing industry to receive the award.S.S..
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