Only a rumour
It may have been the Silly Season but a British newspaper reported that South African Breweries (SAB) was in talks with Kaiser, Brazil’s second largest brewer. The purpose? The purchase of Kaiser for an estimated US$500 million. After all Kaiser is controlled by Coca-Cola and SAB, which bottles and distributes Coca-Cola in South Africa, has a close relationship with the US beverage group.
Kaiser has been the target of many a take-over story all year. For months speculation has been rife that Heineken would finally raise its 15% stake in Kaiser and become more active on the Brazilian market (beer consumption was 81.8 million hl in 2000) which is firmly in the hands of AmBev. AmBev retains a 70% share of the market with beer volumes of 57.3 million hl.0 million hl of beer..
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