Bacardi Silver ready for 2002
Anheuser-Busch Cos. Inc. and spirits giant Bacardi USA are launching a flavoured beverage early next year to compete with "Smirnoff Ice". Anheuser-Busch, which has been pretty quiet about the product except for a brief statement announcing the alliance in October, only said that the drink will be called "Bacardi Silver" and that it is intended for consumers looking for a flavoured malt beverage. The company did not confirm whether the drink will actually be a malt-based product. Anheuser-Busch, which will produce, market and distribute Bacardi Silver, plans to divulge more details at a later date.
For Bacardi USA, a unit of privately held Bacardi Limited, the deal will likely bring even more consumer recognition to its rum, which is already the leading distilled spirits brand.S.S.S..
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