Me too
Anheuser-Busch and Bacardi were the first. Now Allied Domecq PLC and Milwaukee-based Miller Brewing Company announced a commercial partnership to introduce a range of new alternative malt beverages, the first two of which will be based on Allied Domecq’s popular Stolichnaya vodka and Sauza tequila. The new Stolichnaya and Sauza ready-to-drink malt beverage products will be produced and distributed by Miller in the U.S. and will reach the market this spring through over 500,000 retail outlets serviced by Miller’s nation-wide distribution network. As the market develops, both parties will explore further opportunities utilising the Allied Domecq portfolio of core spirits brands..
Select offer and read on
6 print issues