Let’s go to Rio
Sometimes you don’t seem to be doing things right. In February when Heineken bought Russia’s third largest brewer, Bravo (4.2 million hl) for an estimated US$400 million, did you hear the markets make any noises? Certainly neither squabbles nor consenting grunts were to be heard. But was it not high time that the Dutch brewer had moved into the Russian growth market? After all, everybody else had been there for years. That may be but still the markets were quiet. When in March Heineken reached an agreement with Canadian brewer Molson as concerns the Brazilian market, commentators applauded Molson’s CEO Dan O’Neill on this gutsy move but bickered that Heineken appears to have lost out in yet another acquisition race for fear of overpaying.
Here’s the story.5 per cent, Coca Cola 10..
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