15 June 2002

All you have always wanted ...

... is to have a case of beer delivered to your doorstep with the label sporting a photograph of yours truly in her birthday suit. Well, it can be done. But there is a catch. You have to live in Ontario, Canada. And, sorry, you cannot have that photograph of her mooning everybody. Canada’s brewer Labatt will not accept any pictures which depict nudity, minors or motor vehicles. Labatt will personalise a case of 24 bottles of Labatt Blue or Labatt Blue Light with your favourite photograph of birthdays, weddings, graduations and stags and deliver it in Ontario within seven business days. The vanity label campaign has been running since March 2002 to great acclaim. However, the vanity brewskies won’t come cheap. A case will set you back C$45.95 plus postage and handling.75. beer..

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