15 August 2002

Very deep pockets

Want to ring home? No problem. Since 10 July 2002, Labatt Breweries has been offering a new service providing people of legal drinking age in select cities across Ontario with free, unlimited long-distance telephone calls. The service is called Labatt Blueline and is supposed to run throughout the summer. According to a corporate statement, Labatt has teamed up with Onlinetel Corp. Theirs is an Internet-based, phone-to-phone technology, which enables the majority of Ontario residents to call their friends in select towns and cities across the province for free, at any time of the day, for as long as they want, as often as they want. The service can be accessed from both cell phones and touch-tone land-line phones. Users can register for a personal PIN code at www.labattblueline.com.

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