Purchase cleared
The Brazilian authorities have finally given the green light to Canada’s brewer Molson and its takeover of the Kaiser beer company. Molson said in a statement that the competition authority considered "the transaction as beneficial to competition in the national beer market." The purchase of Kaiser for US$765 million made Molson the second-largest brewer in Brazil and the 13th in the world. In Canada, Molson produced 11.3 million hl beer in fiscal 2001. Irrespective of the bad news coming out of South America, central and south American beer sales will continue to rise in the medium term future, according to a new report by beverage industry analysts Canadean. The report claims that low per capita consumption levels provide scope for volume demand to rise by almost 20 percent by 2007..
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