Opening up Croatia
Simultaneously, Heineken has agreed with SBE (Southern Breweries Establishment, a joint venture of which CCU owns 50%), to acquire the controlling stake of 68.8 percent in the Croatian brewer Karlovacka Pivovara. The transaction is still subject to a number of conditions, including corporate and regulatory approvals. With a domestic market share of 19 percent and an annual beer volume of around 850,000 hectolitres, Karlovacka Pivovara is the number two brewer in Croatia, a market of 4.5 million people and 3.8 million hl of beer consumption in 2001. The brewery also exports to the region. Karlovacka Pivovara employs 670 people and is located in the city of Karlovacka near Zagreb, with Karlovacka as its main brand. CCU has three breweries and a total annual beer production of 3..
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