Mixed results
The beer markets of Latin America paint a very diverse picture with consumption pattern varying widely from country to country. Despite the political scene being more stable than it has been in decades, many countries continue to suffer from an economic fall-out following the relatively strong growth of the 1990s. In turn, this has affected beer consumption, which has traditionally been closely correlated with economic growth. According to a report from Canadean, total consumption remained almost static in 2002, dipping only slightly compared with the previous year.
Latin America represents a huge market, encompassing some 17 countries with a combined population of more than 490 million people.
As a result of lower pricing, consumption grew fastest in Peru.6%..
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