Daft to go
His reign at Coca-Cola has to be considered a brief one. Doug Daft, the Australian CEO of the Coca-Cola Company, is to resign at the end of this year. Adieu then to his plans to modernise Coke. In Daft’s world of the future people would have three taps at the sink: one for hot water, one for cold water and one for Coke. One day soon people would be able to turn on the tap marked C at the sink and fresh Coke would pour out of it. Or so he hoped. Like them drinking tap water out of bottles. Alas, it is not to be. The launch of Coke’s Dasani has been abandoned in UK and postponed in Europe.
However, more than these marketing blunders, the decline in Coke’s share price proved Daft’s downfall. Today the stock is at USD51. ....
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