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15 June 2004

Putting it on

As the popular saying goes, most things nice are either fattening, unhealthy or illegal. Well, Anheuser-Busch has decided to prove us wrong on all accounts and introduced a low-carbohydrate option to its line of flavoured malt beverages, which are designed to cash in on the popularity of Atkins-style diets.
The new product, called Bacardi Silver Low-Carb Black Cherry, is the latest in Anheuser-Busch’s efforts to support weight-watching Americans in their strive to shed some flab. Bacardi Silver Low-Carb Black Cherry contains 2.6 grams of carbohydrates and 96 calories, compared with 32 grams of carbs and 225 calories for other Bacardi Silver drinks. Anheuser-Busch declined to give sales goals for the drink but said it would be targeted at 21- to 27-year-old consumer..

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