The battle of the bulges
..seems to have been won by light and low-carb beers. According to market research firm Mintel, light-beer sales will surpass regular beer in the U.S. by next year as low-carbohydrate diets such as Atkins and South Beach become even more popular. Almost 30 percent of Americans now consume light or low- carbohydrate beer, such as Anheuser-Busch Cos.’s Bud Light and Michelob Ultra, compared to the 27 percent who drink regular beers like Budweiser, Mintel said.
Light and low-carb beers represented 47 percent of US beer sales in 2003 and were valued by Mintel at USD40 billion excluding bar sales and imported beers.
And you would have thought that Miller Brewing Co.’s turnaround was all the work of Norman Adami, who heads SABMiller’s North American unit.
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