Costly end to accord?
Although a ruling by the International Court of Arbitration of the International Chamber of Commerce is not expected before the autumn, many analysts seem to take it for granted that the rights to import Corona Extra into the U.S. will go to Constellation Brands, which is at present Grupo Modelo’s U.S. importer west of the Mississippi. The Gambrinus Company, which until 2006 holds the rights to bring Corona Extra to the East Coast markets, is considered the big looser in this battle.
Analysts have already done their homework and put price tags on Grambinus’ business: Grupo Modelo ending its import accord with Gambrinus comes
at a cost. Some reckon that the Mexican brewer could have to pay out USD 260 million to end its business dealings with Gambrinus.S., Modelo’s U.S..
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