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15 April 2005

Not satisfied

In a statement, Neville Isdell, the Chairman and CEO of the Coca-Cola Company, said: ‘We are not satisfied with our performance in 2004. By most measures, we did not perform to our potential or the expectations of our shareholders. On the whole, I believe 2004 will be remembered as the beginning of an important transition for The Coca-Cola Company. We are making the necessary course correction that will enable us to fulfil our enormous potential.’
In an effort to reverse his company’s recent lacklustre performance, Isdell has reshuffled his board. Sandy Allen, 60, who used to head the Europe, Eurasia & Middle East Group, will be retired. This group will include China, Japan, Russia, Ukraine and Belarus. The changes are effective of 1 May 2005.4 billion, or USD 1.77 per share, in 2003..

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