Anheuser-Busch to launch Bud Light Golden Wheat

The addition to the Bud Light family follows the launch of Bud Light Lime last year.

The marketing budget for Bud Light Golden Wheat will be about USD 30 million a year, similar to the marketing budget for Bud Light Lime, according to Keith Levy, vice president of marketing.

AB-InBev hopes to attract not only established Anheuser-Busch product drinkers but also "trendsetters" who want to try something new.

AB-InBev wants to tap into the surge in popularity of sweeter beers and wheat beers from craft brewers.

The beer will look cloudier than its Bud Light counterpart and will have orange and coriander as ingredients to give it a bigger, sweeter taste.