Sales of Corona under pressure

Speaking on an earnings conference call on 1 October 2009, the company’s executives said the summer selling season for the U.S. beer industry was challenging, but that marketing efforts are starting to help sales stabilise at its joint venture. In order to boost sagging sales, Constellation has increased its promotional activities through increased media coverage and targeted marketing programmes. The company also plans to introduce new packaging options and will shortly launch a 24 oz. can of Corona Extra and Corona Light brands in the market.

Constellation Brands swung to a fiscal second-quarter profit that exceeded analyst expectations, aided by efforts to cut costs and reduce debt.