Fighting obesity
Former U.S. president Clinton called it an “important announcement and a bold step forward”. In May 2006, the Alliance for a Healthier Generation – a joint initiative of the William J. Clinton Foundation and the American Heart Association – issued guidelines in conjunction with Cadbury Schweppes, Coca-Cola, PepsiCo, and the American Beverage Association which will cease the sale of sugared soft drinks to American schools by 2010. Under these guidelines, only lower calorie and nutritious beverages will be stacked in coolers, a move affecting close to 35 million pupils and students across the country.
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