BrewDog to open crowdfunded beer hotel in Columbus
Not to be outdone by California’s craft brewer Stone and its venturing into to hotel industry, Scottish brewer BrewDog wants to open the world’s first crowdfunded craft beer hotel in Columbus, Ohio.
Just imagine, the USD 7.0 million hotel, appropriately called The DogHouse, will feature 50 rooms, a craft beer spa with beer-based treatments, beer taps in the bedrooms, a hot tub filled with Punk IPA beer, and a beer fridge in the shower.
Fortunately, beer-infused three-course breakfasts, lunches, and dinners will also be served, paired with artisanal craft beers.
BrewDog plans to part fund the hotel through a crowdfunding campaign on Indiegogo. The aim is to raise USD 75,000 (or 1 percent of the total outlay) by early April 2017.
It was reported that those who back the project will get free nights at the hotel, and will exclusively receive the first five releases from the sour beer brewery, which the project will also fund. Those who contribute over USD 30,000 will also be able to host an all-night event, such as a wedding or a birthday, at the hotel.
“Beer geeks around the world have been crying out for a beer hotel since we first floated the idea on social media, so we’re going to kick-start the most ambitious project we’ve ever planned, all with the backing of our global community of beer fans,” said BrewDog co-founder and CEO, James Watt.
What he did not say was that BrewDog needs other attractions like a hotel in Columbus to bring traffic through its doors. Punters will need to go out of their way to reach Columbus. To all appearances the taproom, which comes with BrewDog’s Columbus brewery and was opened on 20 February 2017, is huge.
The DogHouse is expected to open by the end of September 2018.
