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BrewDog ad, saying, ‘Under new ownership / No more cunning stunts. Just great beer.’ in capital letters, next to a close-up of a blue Brewdog punk IPA can with foam on the top that is running down the right side of the can (Image courtesy of Tilray)

United Kingdom | Tilray Brands launched a major multi-platform marketing campaign for BrewDog to make one message unmistakably clear: the brand is entering a new era under Tilray ownership, with fresh investment, renewed energy and strong backing behind its beers, bars and people.

Europe/Russia
Red neon sign saying ‘Brewdog’, over a shop in a cozy light; there's a rainbow flag in the background (Photo: Sam Barber on Unsplash)

United Kingdom | Unsecured creditors owed more than GBP 190 million (USD 251 million) from the failed BrewDog will receive nearly nothing (less than a penny in the pound), media reported on 19 September. The administrator, AlixPartners, warned there were “insufficient funds” to pay debts in full, including taxes and a string of bills from other businesses.

Europe/Russia
A glass of water and a petrol porcelain plate on a yellow surface; on it, there is a fork, a handful of green peas, a sprig of mint and a measuring tape (Photo: Elena Leya on Unsplash)

Switzerland | Isabella de Carvalho, the daughter of Charlene de Carvalho-Heineken (the billionaire Heineken heiress), was kept in isolation for four years by a self-proclaimed “healer”, who was paid an alleged CAD 9 million (USD 6.4 million) to treat her for anorexia. Her ordeal was made public following investigative reporting by the Swiss newspaper Tages-Anzeiger in September.

Europe/Russia
The Moscow Kremlin overlooking a river, with a boat on the river and a large building in the background (Photo: Viktor Solomonik on Unsplash)

Russia | One day ahead of Russia’s Duma elections (18–20 September), whose outcome was predictable, President Vladimir Putin ordered the Russian businesses of Swiss food giant Nestle and French supermarket chain Auchan to be placed under temporary administration by a company called AO L.E.V. Menedzhment. According to Bloomberg, that company was registered in Moscow in 2024 with a charter capital of just RUB 15,000 (USD 177) and a single employee.

Europe/Russia
A green Jameson whiskey bottle lies next to a white plate, on which stands a whiskey glass half-filled with an amber-colored liquid (Photo: Blake Wisz on Unsplash)

Ireland | As part of his whirlwind visit to Ireland, US President Donald Trump promised on 13 September that he will scrap tariffs on Irish whiskey. This could restore a level playing field with Scotland and Northern Ireland, which had already enjoyed zero tariffs on the drink. However, Mr Trump did not say when exactly he would drop the tariffs. The US administration must formalize the exemption through an official decree.

Europe/Russia
Black graffiti on a grey wall, saying, LET’S STRIKE in capital letters (Photo: Claudio Schwarz on Unsplash)

United Kingdom | Staff at Diageo’s largest Scottish distillery will go on strike for almost three weeks if the drinks group pushes ahead with plans to cut hundreds of jobs across its Scottish operations. Over half of the 200 employees at Cameronbridge, Europe’s largest grain distillery which produces whisky for blends including Johnnie Walker and Buchanan’s, will participate in strikes starting on 28 September.

Europe/Russia
A bag of oatmeal with a Nutri-Score A rating and an organic label (Photo: Paul Einerhand on Unsplash)

United Kingdom | A group of food and beverage firms, including Carlsberg and Danone, have committed to publishing data on their healthy food and drink sales in the UK, starting in 2027. They also pushed the government to make this practice mandatory for all large businesses. The companies set out the plan in a letter to the UK Secretary of State for Health and Social Care, media reported on 15 September. The signatories include Intersnack subsidiary KP Snacks, frozen-food group Nomad Foods and Mr Kipling cakes maker Premier Foods.

Europe/Russia
At a counter, coffee is poured into a white ceramic cup (Photo: Tabitha Turner on Unsplash)

Spain | The acquisition of two B2B coffee brands comes less than 12 months after the Madrid-based brewer Mahou San Miguel diversified its beverage portfolio with the launch of Café 170, a coffee brand, which hit the hospitality sector in January. Moving further into Beyond Beer, the firm has now acquired the coffee brands La Flor Del Café and Gran Café Royal, media reported on 14 September. Financial details were not disclosed.

Europe/Russia
A glass with craft beer (Photo: Travis on Unsplash)

Germany | As if another proof were needed that craft beer has come and gone in Germany: After 13 years of trying, the national brewer, Bitburger Group, terminated its craft beer label Craftwerk, which had been the pet project of former Technical MD Jan Niewodniczanski. He departed a year ago and soon afterwards Bitburger phased out its production. Any remaining stock will be sold off, German media reported on 3 September. 

Europe/Russia
CAMRA Logo (Graphics: courtesy of CAMRA)

United Kingdom | For centuries, the wooden real ale pump has been the hallmark of a good British pub. But now problems are brewing for the Campaign for Real Ale, Britain’s most influential consumer movement. It has seen its membership sink to an eight-year low and its accounts show it made a pre-tax loss of GBP 800,000 (USD 1.1 million) last year. Membership dropped to 143,038 (for the financial year ending 30 November 2025), down from over 192,000 eight years prior.

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