Merger talks between Brown-Forman and Pernod Ricard end

France | After 33 days, US drinks group Brown-Forman said on 28 April that it ended talks with France’s Pernod Ricard over a possible business combination, after the two spirits companies failed to reach mutually agreeable terms. The companies first confirmed the discussions on March 26, while also warning there was no guarantee a deal would happen.

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