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24 April 2026

Beer war in Villach: May Villacher beer carry the city’s coat of arms?

Austria | It’s the question dividing Villach: Should a beer brand, which is no longer brewed locally, be allowed to continue bearing the city’s coat of arms? The story so far: In 2024, Heineken Austria, the owner of Villacher brewery (founded in 1858) in Carinthia, southern Austria, announced it would close down the 320,000 hl brewery and replace it with a “city brewery” – a cute term for what is basically a 7,000 hl microbrewery.

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