UK retail magazine The Grocer launches “Lager Authenticity Index”

United Kingdom | UK brewers bet big on Mediterranean lagers. After Moretti, Madri and a host of others, Carlsberg Britvic is the latest to launch one. The rollout of its Greek-style beer Mythos began on 18 March and will include more than 1,400 Tesco Express stores and over 600 Tesco large format outlets, as well as Booker sites. The introduction into the wider grocery, convenience and impulse channels is planned for September 2026.

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