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27 March 2026

Heineken Austria at court: another distributor speaks out

Austria | The competition watchdog, BWB, is increasing its pressure on Brau Union, Heineken’s local subsidiary. In the ongoing proceedings at Vienna’s Cartel Court over Brau Union’s alleged market power abuses, BWB called yet another distributor to witness on 16 March. The unnamed representative from the distributor Getränkewelt described how, in his view, the brewer has leaned more heavily on its logistics partners over the years. “Brau Union's goal was to wipe us out,” he said. “They wanted to get rid of us because we were the market leader in East Tyrol.”

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