Diageo to pay “settlement” after Africa anti-competition probe

United Kingdom | East African Breweries’ majority owner, Diageo, will pay USD 750,000, following a probe into anti-competitive business practices in Eswatini, Seychelles, Uganda, and Zambia, media reported on 14 October. The Common Market for Eastern and Southern Africa (COMESA) Competition Commission launched an investigation into Diageo, alongside Heineken, Castel and AB-InBev. in 2021, regarding the “market allocation arrangements” and “territorial restrictions” the companies were alleged to have had.

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