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16 October 2025

BrewDog sells its Lost Forest after 250,000 trees have died

United Kingdom | BrewDog has sold its rewilding estate – dubbed The Lost Forest - in Kinrara near Aviemore in the Highlands, which it bought with great fanfare in 2020 for GBP 8.8 million. The brewer and pub operator pledged it would plant millions of trees on 50 sq km of land, initially telling consumers the project would be partly funded by sales of its Lost Forest beer. In fact, it was largely funded by a Scottish government grant.

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