Diageo’s interim CEO calls some assumptions on Gen Z “bullshit”

United Kingdom | The single most important question to ask about the future of the drinks industry: are structural lifestyle changes to blame for the decline in sales or is it cyclical macroeconomic issues. So far beer and drinks industry leaders are adamant that the biggest challenges are “cyclical” – at least that’s what they stressed in their recent financial results. Now it was Nik Jhangiani’s turn, who succeeded Debra Crew as interim CEO of Diageo in July, to join the debate.

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