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11 September 2025

AB-InBev discontinues Belle-Vue Gueuze

Belgium | A piece of Belgian beer history is disappearing from the shelves: AB-InBev has decided to discontinue the Belle-Vue Gueuze brand. The reason is a sharp drop in demand, a spokesperson for the brewer confirmed on 25 August. In the future, only Belle-Vue Kriek will be brewed in Sint-Pieters-Leeuw, a town southwest of Brussels.