Keystone buys ailing beer brands Magic Rock, Fourpure, and North
United Kingdom | Keystone Brewing Group has gone shopping again. In late January it acquired an “exclusive license” from In Good Company Brewing to produce craft beer brands Magic Rock and Fourpure, which were in financial trouble. A few days later, on 6 February, it added Yorkshire’s iconic North Brewing Co. brands from Leeds, as part of its ambition to establish a GBP 100 million (USD 126 million) portfolio. Although it was not explicitly stated, all brands will likely be produced at Keystone’s brewery in Yorkshire.
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