Heineken acquires stake in Dutch hard seltzer brand Stëlz
The Netherlands | It is a bit surprising that Heineken would buy a minority stake in the hard seltzer brand Stëlz, considering that these beverages have not exactly taken the European market by storm. This is not for the big firms’ lack of trying. During the pandemic, Coca-Cola launched Topo Chico and Heineken its own Pure Piraña, following what the brewer called “a successful trial” in Mexico and New Zealand.
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