Diageo’s mulls sale of iconic Wimbledon drink Pimm’s

United Kingdom | Drinks firm Diageo is reportedly exploring the sale of a trio of non-core brands including Pimm’s. According to Sky News, the company has hired bankers at Rothschild to explore whether to sell Pimm’s. The red tipple was acquired in 1997, when Grand Metropolitan and Guinness merged to become Diageo.

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