Holsten Group to become top brewing group
After a surprise take over of the family-owned König brewery in Duisburg in January, the Hamburg based Holsten Group has become Germany’s major brewing group. It now controls 10 per cent (or 10.4 million hl) of the domestic market.
Holsten has been on a shopping spree for premium brands for some time, buying the regional brewer Licher (1.2 million hl) last August.
The prestigious König brewery (2.2 million hl), which was ranked 11th of German breweries in 1998, brews two brands with national distribution: the König Pilsener and the non-alcoholic Kelts.
While König has established strong links with the on-premise trade, Holsten has focussed on the food retail sector. No financial details of the deal were released..
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