Danone sells Brasseries Kronenbourg
Rumour has finally become fact. Last year already Brauwelt International (No 5/1999) reported that the French biscuits to beverages group Danone was prepared to sell Kronenbourg to the UK’s major brewer, Scottish & Newcastle (S&N). Finally, on 20 March Danone Group announced that it was combining its brewing assets in France (Basseries Kronenbourg), Belgium (Alken Maes) and Italy (24% of Birra Peroni) with the brewing business of S&N. This partnership will create the second largest brewer in Western Europe, putting S&N’s output in Europe at 29 million hl (including the volume acquired from Danone). S&N will rank second behind Heineken and ahead of Carlsberg, Interbrew and Bass. According to the French’s modest appraisal, the new group will be Europe’s most profitable brewer.6bn)..
Select offer and read on
6 print issues