Positive tendency to continue in 2000
The leader in the Baltic beer market is Baltic Beverages Holding from Sweden with a market share of nearly 50%, due to its partnership with local breweries. The positive development in the year 1999 does continue in 2000, too, although it is diminishing a bit. In 1999 Saku Brewery, in control of Scandinavian Beverages Holding, increased its sales in the Baltic market by 4%.
Estonia
The brewing industry reports that the beer consumption in Estonia did increase extremely to a per capita consumption of 61 litres, comparable to the Sovjet era, when beer had been less expensive. There had been a doubling of the consumption since 1992. The leader in the Estonian market is the Saku Brewery with about 50%. A Le Coq sells 1.05 Mio hl in Estonia, i. e..