Going bioscience
Karlsberg-Verbund, Homburg, reported an increase in turnover of 19% to DM1.1 billion (EUR563m) for the financial year 1999/2000 ended 31 March 2000. Karlsberg is Germany’s no. 10 brewer with an estimated beer output of 3.2 million hl in 2000. Including revenue from the breweries it controls in France, growth in the beer segment was +4.5% to DM587 million (EUR300m). However, the increase was attributed to the exceptional growth of its RTD beer-mixes, such as Desperados (a beer-tequila mix launched in 1996) and MiXery (a beer-cola mix also launched in 1996). As Dr Richard Weber, Managing Director of Karlsberg Verbund, admitted, beer volumes have been flat for some time. That is why Karlsberg has invested in fruit juice brands over the past few years.2m) to the group’s turnover.....
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